Clever Subaru Dealer Takes Pricing Notes From Tesla Amid Looming Tariffs

03/29/2025 10:33 AM

The United States will introduce a new 25 percent tariff on imported cars beginning April 2, and instead of panic and brace for the worst, this one New England Subaru dealership is taking a note out of the Tesla playbook when it comes to marketing their inventory. Tesla shows a marked-down, post-incentive price for the vehicles it sells on its website, with the option to see the full price before incentives under a button.