Electric dreams: Formula E executives pushing on with radical plans and silencing critics

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04/22/2025 06:12 AM

What do you get when you take the biggest YouTube star on the globe, mix in some Draco Malfoy magic and blend in some brand Beckham?
The answer, Formula E executives hope at least, is audience engagement.
Jeff Dodds came on board as CEO in the summer of 2023 and has set about his own challenge to make Formula E the second most-watched motorsport series in the world with vigour.
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