Ford Willing To Pay Toyota Owners Thousands To Grab A Bronco

Yesterday at 07:09 PM

Brand loyalty is a familiar affair in the automotive world, and it's not uncommon to find some drivers sticking with their brand of choice for decades as they opt for new and improved models through leases or long-term ownership. This is especially true with Toyota fans, many of whom have multiple models in their household and much of that is due to the brand's reputation for reliability.