One Of BMW's Most Niche Enthusiast Cars Is Outselling Its Flagship SUV

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Despite an overall drop in sales through 2024, BMW is still the best-selling luxury car brand in the world. The German brand sold a total of 2,200,217 units in 2024, down 2.3 percent over 2023 sales. Mercedes sold 1,983,403 units and Audi, which had the biggest sales decline, sold 1,671,218 units. Nearly all of BMWs models sold less in 2024, with only the X1/X2 growing in sales by 30 percent, and the BMW XM growing by 15 percent.