"So Long, Ultium." GM Ditches Costly Name And Focuses On EV Profitability

10/09/2024 08:49 PM

GM's marketed battery and technology label, Ultium, is no more. After a series of years promoting the name and its benefits, the automaker announced during its investor day presentation on Tuesday that they would be dropping its name, though the batteries and the heavily developed technology born from the effort will remain as it has for vehicles like the Cadillac Lyriq, Honda Prologue, Chevy Blazer EV, and more. In addition, internally, production operations like the brand's joint venture plants involving LG Energy Solution will in fact still use the name Ultium Cells.