Prime Video backing Larson's Indy/Charlotte double
Yesterday at 02:00 PM
Prime Video will be a presenting sponsor of Kyle Larson's second attempt to complete the Memorial Day weekend double consisting of the Indianapolis 500 and Coca-Cola 600 at Charlotte Motor Speedway, with branding on both of his race cars as well as an upcoming documentary.
Larson’s first try at the double last year was thwarted when he failed to race at the 600 because it was rain-shortened. His second bid is being dubbed “the #Hendrick1100 presented by Prime Video.”
Prime Video will chronicle the two-year journey Larson has been working on to run both races, with filming having begun in October 2023. The finished product, which has not yet been titled, is slated to drop on Prime Video next year and will be directed by Cynthia Hill, produced by Markay Media, Imagine Documentaries, and Hendrick Motorsports in association with NASCAR Studios and Penske Entertainment.
1,100 miles. Two iconic races. One more shot.@KyleLarsonRacin‘s 2025 #Hendrick1100 is fueled by unfinished business — and presented by @Sportsonprime.
Documentary drops next year. Read more below. https://t.co/6Preqo3cBkpic.twitter.com/tgXEXXa74v
— Hendrick Motorsports (@TeamHendrick) April 1, 2025
"Kyle's double attempt is one of the most exciting storylines in all of sports, and we're thrilled to be part of it," said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. "As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video – and capturing it in a documentary film – is a truly unique opportunity. We're looking forward to sponsoring Kyle's effort and taking fans inside the intensity and emotion that go with it."
Larson was named Rookie of the Year at the 2024 Indy 500. As the fifth driver to attempt the double, Larson qualified fifth and finished 18th after a late-race speeding penalty.
The paint schemes for Larson for both the Indianapolis 500 and Coca-Cola 600 will be unveiled Wednesday at 10am ET.
"Last year gave us a great foundation, and now we get to build on it," Larson said. "I'm excited to come back stronger in 2025 and give it everything we've got to finish all 1,100 miles. Having Prime Video on board – especially with them streaming the 600 and documenting my whole experience – is pretty special. May is going to be a crazy month, and I'm ready to get after it."
Prime Video joined Hendrick Motorsports in January as a primary sponsor on Chase Elliott's Chevrolet. The company also signed a media rights deal with NASCAR that began this season and will carry five Cup Series races that begin with the Coca-Cola 600 at Charlotte Motor Speedway.
"We're proud to grow our relationship with Prime Video," said Rick Hendrick, the owner of Hendrick Motorsports who will again be the co-owner of Larson's Indianapolis 500 entry with Arrow McLaren. "They've made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. We're excited to welcome Prime Video to the effort, showcase their brand on such a big stage and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him – his preparation, his mindset and what it takes to pursue such a daunting challenge."
