23XI Racing partners with Virtual Gaming Worlds
Today at 10:10 AM
23XI Racing announced today a multi-year partnership with Virtual Gaming Worlds (VGW), an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. Beginning with the upcoming NASCAR season, the partnership will feature VGW‘s Chumba Casino brand as the primary paint scheme for several races across all three 23XI cars. The collaboration expands the brand‘s global reach in motorsports, complementing its existing partnership with Scuderia Ferrari in Formula 1.
As both VGW and 23XI continue to reach new and diverse audiences, the partnership will highlight one of VGW‘s biggest brands, Chumba Casino, North America‘s premier online social casino. For over a decade, Chumba Casino has brought players fun and entertainment with casino-style games that are always free to play. Chumba Casino‘s vibrant paint schemes will be featured at select races this season on each of 23XI‘s three Toyota Camry XSE racecars, driven by Bubba Wallace, Tyler Reddick, and Riley Herbst. The brand will also be displayed on the drivers‘ firesuits and team equipment throughout the season. With 23XI‘s recent addition of the No. 35 team, VGW and Chumba Casino will be the first primary partner featured across all three teams. During the season, fans and players can also look forward to exciting activations that will provide unique opportunities to engage with both 23XI and Chumba Casino.
“We‘re excited for Chumba Casino to partner with 23XI Racing, a team that embodies innovation and excellence in motorsports," said VGW‘s Deputy Chief Marketing Officer Ben Whitford. "At VGW, one of our values is that we are powered by passion, and we love partnering with other leaders in their fields who are passionate about innovation and performance. This collaboration gives us a great opportunity to connect with NASCAR fans and showcase the excitement of Chumba‘s free-to-play games. We‘re looking forward to working with the 23XI Racing team and achieving groundbreaking success together.”
"We are excited to welcome VGW to the 23XI family and to showcase Chumba Casino on track with Bubba, Tyler, and Riley," said Steve Lauletta, 23XI team president. "Our organizations share a passion for creating unforgettable fan experiences through innovation and technology and we‘re keen to work together on exciting programs that will benefit our fans throughout the year. We look forward to introducing 23XI and NASCAR fans to the Chumba Casino games, which can be played anywhere, anytime while they enjoy our races."
— 23XI Racing —
