Backstreet Boys sponsoring John Hunter Nemechek at Las Vegas
Yesterday at 11:04 AM
LEGACY MOTOR CLUB announced today an exciting collaboration with Live Nation and Vibee, the music-led destination experience company, bringing music and motorsports together, this time at Las Vegas Motor Speedway. NASCAR Cup Series driver John Hunter Nemechek will hit the track in the No. 42 Toyota Camry XSE featuring the Backstreet Boys, one of the most iconic and best-selling bands of all time, for the Pennzoil 400 on Sunday, March 16.
LEGACY MC will showcase the Backstreet Boys on Nemechek‘s car, merging the high-energy world of NASCAR with the legendary group‘s global fanbase. This collaboration, presented by Live Nation and Vibee, underscores LEGACY MOTOR CLUB‘s commitment to engaging fans in new and exciting ways while celebrating the crossover between music and racing. The No. 42 car art promotes the band’s recently announced residency "Into The Millennium" at Sphere Las Vegas, in July 2025. Fans can get a close-up view of the car while it’s on display at The Venetian Resort Las Vegas in the iconic Grand Colonnade beginning Wednesday, March 12 through Sunday, March 16. The residency kicks off on July 11, the same day they will be releasing Millennium 2.0 via Sony Legacy, to celebrate the 25th anniversary of their chart-topping, 5-time GRAMMY-nominated album, Millennium. Backstreet Boys are the first pop act to play the iconic venue and fans can expect an unforgettable experience as the band brings their legendary Millennium album to life, alongside a selection of their greatest hits. Vibee is the official Concert & VIP Hotel Experience Package partner for Backstreet Boys at Sphere which can be purchased via backstreetboys.vibee.com.
"We‘re thrilled to work with Live Nation and Vibee, and bring partners known for creating best-in-class fan experiences, to the NASCAR stage," said Jimmie Johnson, co-owner of LEGACY MOTOR CLUB. "We had successful campaigns with Guns N‘ Roses and Creed in the past, and Backstreet Boys will be just as fun. The No. 42 Toyota Camry looks really cool and we can‘t wait for fans to see the Backstreet Boys represented on track."
"I‘m beyond excited to have the Backstreet Boys on board our Toyota Camry for Las Vegas," shared Nemechek. "Their music is legendary, and to have them represented on our car is really special. Hopefully, we can put on a great show and take this ride to Victory Lane—because as they say, 'I want it that way!‘"
Fans can catch all the action live on Sunday, March 16, as the Pennzoil 400 airs on Fox Sports 1, MAX, PRN, and SiriusXM NASCAR Radio, Channel 90 at 3:30 p.m. ET. For more information and access to tickets through Vibee‘s Concert & VIP packages now on-sale please visit backstreetboys.vibee.com.
— Legacy Motor Club —
