Busch Light transforms Daytona 500 Into “DATE-TONA” with speed dating expereince

Yesterday at 03:09 AM

Does swiping left and right leave you feeling like you’re stuck in neutral? You‘re not alone. Nearly 80% of 21+ young adults say they‘re burnt out by the mental, physical and emotional toll of dating apps and are increasingly getting offline in favor of real-life opportunities to connect.*

Busch Light, a brand that believes in the power of connecting over shared passions and cold beer, has a solution for singles who are ready to bring romance back to reality. Ahead of Valentine‘s Day weekend, the official beer sponsor of NASCAR is transforming the DAYTONA 500 into DATE-TONA, with a one-of-a-kind, high-octane speed dating experience designed to help fans find love IRL.

These speed dates aren‘t just fast, they‘re NASCAR fast because the Busch Light DATE-TONA car will be driving prospective couples around the Daytona International Speedway at a blistering pace as they try to forge a high-speed connection. After the action, couples will have achance to see if sparks  continue to fly with the opportunity to attend the 2025 DAYTONA 500 courtesy of Busch Light.

"We love a burnout in victory lane, but dating app burnout is a real bummer. So, when we learned that the majority of young adults are seeking IRL opportunities to find romance, we tapped our partners at NASCAR and created the high-octane speed dating experience that is DATE-TONA," said Krystyn Stowe, Head of Marketing for Busch Family and Natural Family at Anheuser-Busch. "Busch Light believes in the power of connecting over shared passions and cold beer, plus we‘ve got a strong track record at helping our fans find love. In 2023, we married two superfans during a 10-second NASCAR pit stop in Las Vegas, and this year, we‘re taking it back to the starting line to create an unforgettable opportunity for our fans to spark a love
connection."

With Busch Light bringing love back to the track for a second consecutive year, the brand is testing whether its matchmaking skills are as smooth as the beer they produce. Since the 1990s, the Busch family of brands has created countless opportunities for 21+ NASCAR fans by providing unparalleled access to the sport. Beyond key program sponsorships like the Busch Pole Award, Busch Light continues to deepen these connections among fans by creating unique experiences both on and off the track.

To learn more about DATE-TONA, head to Busch.com/datetona where singles can apply between January 7th and 21st for the opportunity to find lasting love at NASCAR speed.

— Anheuser Busch —