Commercial breakdown: 2024 Quaker State 400

09/09/2024 03:38 AM

Many NASCAR fans welcomed the sighting of Bobby Labonte, however brief it was, during the pre-race festivities for Sunday‘s Cup race. Walmart executives may have also enjoyed the brief sighting of the large Walmart sign that blew onto the track during the race, bringing out a debris caution. Every sponsor sighting is good for business, after all. For those NASCAR fans who would like to know precisely how many sponsor sightings in the form of commercials there were, and how much time they took during the broadcast, here is this week‘s breakdown.

Race and Commercial Breakdown of the 2024 Quaker State 400 available at Walmart

Start time to record race/commercial periods: 2:52 PM
End time to record race/commercial periods: 6:21 PM
Total minutes of complete race broadcast: 209
Minutes of race broadcast: 186
Minutes of traditional commercials: 23
Minutes of side-by-side commercials: 18

Total number of commercials: 105
Total number of companies or entities advertised: 42
Total number of traditional commercials (not split-screen): 50
Total number of companies or entities advertised: 33
Total number of 'Side-by-Side‘ commercials during the broadcast (split-screen): 55
Total number of companies or entities advertised: 34
Number of times USA utilized 'Side-by-Side‘ commercials during the broadcast: 9

Companies seen the most in commercials during this broadcast: Xfinity (10 times); Sonic (7 times); Toyota (6 times); 'Scare Tactics‘ on USA (5 times)

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