Earnhardt Jr. and Budweiser to reunite in Late Models
Today at 11:01 AM
Dale Earnhardt Jr. and Budweiser are reuniting to bring back one of the most recognizable paint schemes in racing history. The NASCAR Hall of Famer will drive a No. 8 JR Motorsports Chevrolet in the iconic “Bud King of Beers” livery once again for a limited series of Late Model Stock Car races, starting next month and continuing in 2025. The paint scheme will make its return to the track for the first time in 17 years on Nov. 23 when Earnhardt Jr. competes in the South Carolina 400 at Florence Motor Speedway.
In addition to the red-and-black paint scheme, Earnhardt Jr. will return to his stylized No. 8, made famous during his tenure behind the wheel from 1999 through 2007.
"It is an incredible opportunity for me to be able to reunite with Budweiser, and the No. 8," said Earnhardt Jr. "Budweiser and I had some great memories with that iconic scheme and number. We've always supported each other over the years. It's going to be really special for me to be able to represent that brand on the racetrack again."
This return for Budweiser continues Anheuser-Busch's long-standing commitment to stock car racing. With driver partnerships, key event sponsorships and media investments in the sport, Anheuser-Busch has supported NASCAR through its Budweiser, Busch and Busch Light beer brands for more than 40 years.
"There are names that when mentioned, draw on the significance of their place in American history. Among them, Budweiser, and Earnhardt," said Matt Davis, Vice President of Partnerships at Anheuser-Busch. "This return to the racetrack alongside Dale with the Bud King of Beers paint scheme is another chapter in Anheuser-Busch's long and storied sports history."
