Hendrick Motorsports ends sponsorship with Hooters UPDATES
Yesterday at 10:24 AM
UPDATE 2: Fox Sports’ Bob Pockrass reports that Hooters has agreed to pay Hendrick Motorsports $900,000.
Hendrick originally sued Hooters for $1.705 million for unpaid sponsorship for last year.
Hooters has agreed to pay $900K to Hendrick Motorsports, according to court records. HMS had originally sued Hooters for $1.705 million plus interest for what it had not paid for 2024 sponsorship for Chase Elliiott ($1.75M deal; team had announced three primaries plus associate).
— Bob Pockrass (@bobpockrass) March 21, 2025
UPDATE 8-22-2024: An entity affiliated with Hendrick Motorsports is suing Hooters of America LLC for $1.7 million, plus interest, for alleged unpaid sponsorship fees.
HMS Holdings LLC filed its complaint against Hooters on July 30, according to Mecklenburg County court records. The lawsuit was filed just weeks after Hendrick Motorsports dropped Hooters as a sponsor, citing the restaurant chain’s failure to meet its financial commitments. Hooters had sponsored Chase Elliott’s No. 9 car in the NASCAR Cup Series since 2017. Hendrick Motorsports is suing Hooters for breach of contract and unjust enrichment.
The complaint states that Hooters was obligated under the sponsorship deal to pay Hendrick Motorsports four installments annually totaling $1.75 million. The 2024 payments of $437,500 each were due on March 10, June 10, Aug. 10 and Oct. 10, court records state. The NASCAR team operator alleges Hooters made a partial, $45,000 payment in March before failing to make the June payment.
— Charlotte Business Journal —
ORIGINAL POST 7-1-2024: Hendrick Motorsports says that Hooters has not been able to meet its sponsorship obligations to the No. 9 team of Chase Elliott and they have ended the relationship.
Hooters’ sponsorship deal with the team was scheduled to end after this year. They were the primary sponsor for Elliott at Atlanta and Texas earlier in the year and were scheduled to sponsor the fall Richmond race.
Hooters has struggled recently and just announced the closure of 44 locations nationwide.
Statement fro Hendrick Motorsports, "Hooters has been a valued partner of Hendrick Motorsports since 2017, contributing to our shared successes both on and off the track. In recent months, however, Hooters has not been able to meet its business obligations to our organization.…
— Kelly Crandall (@KellyCrandall) July 1, 2024
