JR Motorsports to enter Daytona 500 with Justin Allgaier

Yesterday at 03:06 PM

The NASCAR team owned by Hall of Famer Dale Earnhardt Jr. will attempt to make its Cup Series debut in the Daytona 500 with a champion driver and a partnership with a Grammy Award-winning artist.

JR Motorsports has entered reigning Xfinity Series champion Justin Allgaier into next month‘s season-opening "Great American Race" in a Chevrolet sponsored by the whiskey label created by 10-time Grammy winner Chris Stapleton. Traveller Whiskey is a collaborative blend created by Buffalo Trace Distillery with Stapleton.

Allgaier will have to qualify for the Daytona 500 — a race his boss has won twice — on either speed in time trials or via one of the qualifying races. It marks the first time in JRM history the team has entered a race in the Cup Series, and Earnhardt said the team will be focused on qualifying via speed powered by a Hendrick Motorsports engine.

The deal came together when Stapleton, who has a friendship with Rick Hendrick, approached Hendrick about a NASCAR collaboration with Traveller Whiskey. Hendrick put Stapleton in touch with Earnhardt as he also has an ownership stake with JRM.

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Earnhardt said there have been no discussions on future Cup ventures for JRM beyond trying to make the Daytona 500. It will be a high-pressure situation for the Greg Ives-led team as Earnhardt has warned them he and his sister will be hovering from the moment the car is unloaded at Daytona Beach International Speedway through every mile it turns on the track.

— Associated Press —