NASCAR selects 1/ST TECHNOLOGY as pari-mutual betting platform provider
Yesterday at 09:23 AM
NASCAR and 1/ST TECHNOLOGY, Thoroughbred racing and gaming‘s largest technology company specializing in pari-mutuel betting solutions, today announced a first-of-its-kind pari-mutuel betting partnership that will power the stateside launch of pari-mutuel NASCAR wagering, across web, mobile app, digital channels and retail or event locations in eligible U.S. jurisdictions.
Pari-mutuel betting allows operators to offer high-variability event markets that include many potential outcomes and bet types by taking a percentage of the total dollars wagered, in a risk-free environment. Today, it is the primary form of wagering on thousands of global horse racing events, while also offered on sporting events, handling over $100 billion in wagers annually. The pari-mutuel model enables data aggregation across operators and jurisdictions, ensuring the liquidity needed for jackpot bets.
This landmark agreement marks a significant milestone for 1/ST TECHNOLOGY showcasing its unrivaled expertise and technological prowess in the betting industry. 1/ST TECHNOLOGY is a division of 1/ST, North America‘s preeminent Thoroughbred racing, wagering, entertainment and content company. It leads the industry with pioneering pari-mutuel and fixed odds betting solutions and gaming technologies, catering to diverse sporting events and global fan bases. As the exclusive pari-mutuel betting platform provider for NASCAR, 1/ST TECHNOLOGY will deliver innovative and immersive betting experiences during NASCAR’s marquee events.
“We are thrilled to be selected by NASCAR as their pari-mutuel betting partner,” said Keith Johnson, President, 1/ST TECHNOLOGY. “This collaboration further demonstrates 1/ST TECHNOLOGY‘s commitment to innovation and the continued diversification of its business across all sports. Along with our NASCAR partners, we aim to elevate fan engagement to new heights, with unique betting opportunities and markets that will enhance the excitement of every race.”
1/ST TECHNOLOGY plans to empower NASCAR fans with a cutting-edge platform featuring real-time updates, diverse betting options, and intuitive user interfaces. Fans can engage with races in various ways from predicting race outcomes to supporting their favorite drivers.
“NASCAR and 1/ST TECHNOLOGY share a commitment to innovation and optimizing the fan experience,” said Joe Solosky, NASCAR Managing Director Sports Betting. “Together, we aim to create memorable moments for fans by integrating technology with the passion and excitement of NASCAR racing.”
The partnership with NASCAR reinforces 1/ST TECHNOLOGY‘S dedication to providing unparalleled betting experiences and driving innovation in the sports betting landscape.
For more information about 1/ST TECHNOLOGY and its pari-mutuel betting platform, please visit www.1st.com/tech.
— NASCAR —
