Rita's Italian Ice & Frozen Custard sponsoring Josh Bilicki in multiple races
Yesterday at 04:05 PM
Rita‘s Franchise Company, LLC will return to DGM Racing as a primary sponsor of Josh Bilicki and the No. 91 Chevrolet Camaro at multiple races throughout the 2025 NASCAR Xfinity Series season. The renewed partnership will kick off at the season-opener at Daytona International Speedway on Saturday, February 15th, with additional races to be announced at later dates.
Rita‘s Italian Ice & Frozen Custard opened its doors in Bensalem, PA in 1984, and has been dedicated to spreading "Ice, Custard, Happiness!" ever since. Now, Rita‘s is the largest Italian Ice concept in the world with over 575 shops. Guests around the world visit Rita‘s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and signature Frozen Custard, Rita‘s serves a taste of happiness with each delicious treat.
"We are thrilled to extend our sponsorship of Josh Bilicki for a second year," said Linda Chadwick, President and CEO of Rita‘s Franchise Company, LLC. "This collaboration represents more than just a sponsorship — it‘s a shared commitment to innovation and excellence. NASCAR‘s passion for performance aligns perfectly with Rita‘s, and together we‘re excited to continue inspiring and connecting with fans both on and off the track."
Bilicki, who was announced as the anchor driver of DGM Racing‘s No. 91 Camaro for 2025, debuted the Rita‘s Italian Ice colors with DGM Racing at Pocono Raceway in 2024. Since then, Rita‘s has become a primary sponsor of Bilicki and DGM Racing.
"It truly means a lot to have Rita‘s Italian Ice believe in this group enough to come back for another season," says Bilicki. "This partnership is a perfect match, combining the excitement of NASCAR with the fun and refreshment that Rita‘s Italian Ice brings to their customers. Hopefully we can kick off our season with a strong run at Daytona and celebrate with some Rita‘s!"
Bilicki will hit the track with DGM Racing and Rita‘s Italian Ice in the team‘s home state of Florida to kick off the 2025 season. The United Rentals 300 is scheduled to take place Saturday, February 15, at 5:00 p.m. ET. at Daytona International Speedway. The race will be televised live on the CW Network.
— DGM Racing —
