Southern Elevator reunites with Ryan Ellis for three races, including Darlington throwback
03/26/2025 12:35 PM
DGM Racing and Ryan Ellis announce Southern Elevator Company‘s return to the NASCAR Xfinity Series (NXS). Ellis‘ No. 71 Chevrolet Camaro will carry Southern Elevator‘s colors at three races this season, including a tribute paint scheme to honor Ellis‘ racing career at Darlington Raceway‘s Official Throwback Weekend on April 4-6.
As Darlington Raceway celebrates its 11th annual Official Throwback Weekend, honoring the past, present, and future of NASCAR, DGM Racing is proud to unveil a paint scheme reminiscent of Ellis‘ childhood racing days. Ellis will not only pilot a paint scheme from his 2001 U.S. Legend Car but will bear the same number that holds a special place in his heart.
Growing up, Ellis could be seen sporting the No. 71 on anything from hockey jerseys to racecars. As a family-owned team, honoring Ellis‘ racing roots with the No. 71 and his childhood paint scheme was a no-brainer. Racing in NASCAR was once just a dream for Ellis, but with hard work and dedication, he‘s made it his reality. With the help of his three-year partner, Southern Elevator, Ellis will have the chance to relive the childhood memories of when his love for motorsports began.
Ellis shares how important running this particular paint scheme is to him personally, "I’m so thankful that Southern Elevator allowed us to run this scheme for throwback weekend. This car brings back all my first racing memories when NASCAR was just an extremely far-fetched childhood dream. Our quarter midgets were the first to feature this concept, along with nearly every helmet I wore throughout my childhood. This Darlington scheme represents my first INEX Legends car, which I ran when I was just eleven or twelve years old. We won a ton of races with this look!"
"I hope racing this scheme doesn’t just bring back memories for myself, but also for my family and friends involved in my racing journey," Ellis adds. "I always felt like, 'I’m the guy who was just lucky enough to make it,‘ and that’s because of the amazing people and partners who supported me along the way; I hope they recognize their contributions and look at it with pride, as I do. Thank you so much to Southern for making this dream come true. I’m really looking forward to an exciting race weekend with their group at Darlington."
Southern Elevator will also serve as the primary partner for Ellis and the DGM Racing No. 71 Chevy at Rockingham Speedway on April 19 and Martinsville Raceway on October 25. Southern Elevator offers elevator maintenance, repair, and modernization for businesses across North Carolina, South Carolina, and Virginia.
"Ryan Ellis and his team align with the values and work ethic of Southern Elevator. The little things matter to this team, and it is important to execute their plans for success. That same drive is how Southern Elevator executes its performance for its customers with service and delivery. It is why we matter to our customers," said Steve Phillips, Chief Operating Officer for Southern Elevator.
With over 75 years in the industry, Southern Elevator has become a trusted partner for premier brands in the Southeast Region. Keeping customer service and satisfaction at the forefront, Southern Elevator is the game changer in the elevator industry. Southern Elevator is the region‘s leading independent elevator service provider.
— DGM Racing —
