Tesla launches massive promotion in China for FSD

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Tesla has launched a massive promotion in China for its release of Full Self-Driving in the country in an effort to push more owners to adopt the driver-assistance feature shortly after it rolled out in the country.

Tesla is allowing owners in China to upgrade to one free month of Full Self-Driving between March 17 and April 16, as all eligible vehicles will be able to have thirty days of the software available on their vehicles.

Watch Tesla’s FSD tackle water cup challenge, dirt roads in China

The feature will be available to those drivers who have not purchased the Full Self-Driving suite on their vehicle, according to an announcement the company made on its mobile app.

The company’s announcement on the app reads:

“We are launching this campaign based on goodwill for customers to experience Tesla’s in-house developed advanced assisted driving features for free.”

The use of Full Self-Driving will likely help many drivers see the advantages of having access to the system and could spike adoption in China, where Tesla launched the suite earlier this year.

It is currently listed at a price of RMB 64,000, or roughly $8,850.

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