Record title sponsorship for Williams F1 as Atlassian deal announced
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Atlassian has signed a multi-year deal to become the title partner of Williams Racing, in the biggest deal in the team's history.
It is now the first title sponsor of Williams since 2020 and the partnership also extends beyond branding, with Atlassian becoming the official technology partner and official collaboration software partner of the team.
The news comes ahead of the 2025 Williams ...Keep reading