"A celebration of innovation" – Saudia worked with Formula E and Newcastle United for a successful cross-partner collaboration

01/10/2025 11:16 AM

Alexander Isak is currently scoring for fun in the Premier League, but the striker also took centre stage when Newcastle United and Formula E were brought together by Saudia to create 'The Secret Driver'.
With the airline wanting to celebrate its partnership with both a Premier League football club and the all-electric motorsport series, the challenge to create memorable content was ...Keep reading