Customers Want Their Hybrids Faster Than Toyota Can Build Them

03/31/2025 05:13 PM

Toyota should be feeling pretty smug about its hybrid-intensive product lineup these days, because demand for gas-electric cars is booming all over the world. The automaker seemingly hedged its bets on EVs, but increased demand for cars like the Prius, RAV4 Plug-In, and Camry proved the merit of that strategy and revealed a different – though ultimately pretty desirable – problem: Toyota and its suppliers can't build hybrids fast enough to keep up with the orders.