Nissan's New 'Car Guy' CEO Has Big Plans For Turnaround

03/15/2025 08:02 AM

The dust at Nissan continues to swirl, but it might settle under the guidance of its newest CEO. Ivan Espinosa, who ascended to the title on March 11, plans on reinforcing the company's US lineup (including the popular Rogue), cutting costs, and bringing a product-focused mindset to the brand. Espinosa's Nissan is also seeking cost- and expertise-sharing partnerships (including with electronics manufacturer Foxconn), and rumors suggest it may even restart merger negotiations with Honda if it can mend the relationship with its Japanese neighbor.