This Ferrari Watch Costs More Than Any Current Ferrari Car
03/29/2025 10:00 AM
Like its cars, Ferrari's merchandise is expensive. For instance, Ferrari sells a variety of baseball caps. The cheapest ones, which use synthetic materials and have embroidered logos, cost $180. That's very much on the low end of Ferrari gear. At the other end, you have items such as the new Richard Mille RM43-01 watch. The watch brand is an official sponsor of Ferrari's F1 team, and this is the second Ferrari collaboration in its lineup. It's certainly a fancy watch, but it costs more than any regular production Ferrari car, from the Roma to the SF90. According to watch media outlet and retailer Hondinkee, the base one starts at $1.3 million, and the more expensive one is $1.535 million.
