What we can expect from LVMH's billion-dollar F1 deal

10/07/2024 01:16 PM

Formula 1 is going to look a little different in 2025: Lewis Hamilton will be wearing red, a new rookie class is joining the grid, and French conglomerate LVMH will be everywhere in the paddock. From bottles of Moët & Chandon on the podium to monogrammed Louis Vuitton trophy cases, the luxury empire's 75 brands — or maisons as they're referred to in-house — will be all-pervasive at races ...Keep reading