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2025 Formula One season launched, every team livery revealed
02/19/2025 01:00 PM
The first-of-its-kind season launch saw the reveal of all ten team's liveries, and celebrity chef Gordon Ramsay swearing about the driver's bad language ban.
The 2025 Formula One season has been officially launched in London at a two-hour event featuring all 10 teams and live-streamed globally ahead of the opening round in Australia next month.
Branded 'F175' to commemorate the world championship's 75th anniversary – the first held in 1950 – the star-studded extravaganza saw all 10 Formula One (F1) teams, 20 drivers and thousands of fans packed into The O2 arena in London.
Hosted by British television personality Jake Whitehall – who roasted drivers and stars in his introduction – the event revealed the colours of each team, even if the cars shown were not the actual 2025 race cars.
The race cars themselves will be seen in their full livery – and on track – at the Abu Dhabi test on 26-28 February, while Ferrari will host its own launch event at Fiorano, Italy, on February 19 Europe time where newly-installed Lewis Hamilton made his track debut as a Ferrari driver earlier last month.
A celebrity-like entry – with F1 drivers clambering out of road cars onto the red carpet – was followed by musical act Machine Gun Kelly before host Whitehall began the evening.
Each team was wheeled out onto a grand stage in the reverse of their finishing order in the 2024 constructor's world championship, interspersed with interviews, music acts and pre-filmed pieces.
This meant Sauber – officially Kick Sauber – was first, with its green and black design, ahead of the newly branded Atlassian Williams Racing.
Daniel Ricciardo's former team, Racing Bulls, was next along with jokes from hosts about its mouthful of an official name: Visa Card App Racing Bulls.
The Haas team was pitched as the United States (US) entry (despite there being no US drivers on this year's grid); its 2025 livery wheeled out to Lenny Kravitz's 1993 hit Are You Gonna Go My Way.
While this lit up some fans – given the numerous debates surrounding US politics – it was the recent bad language ban where celebrity chef Gordon Ramsay really stirred the pot.
FIA boss Ben Sulayem – the FIA (Fédération Internationale de l’Automobile) being the governing body of F1 – recently threatened to stop live radio broadcasts if drivers continue to swear, after introducing penalties for bad language last season.
The steps saw world champion Max Verstappen sanctioned at the Singapore Grand Prix – but Ramsay was against the move, voicing his opinion in front of fans, teams and F1 staff including CEO Stefano Domenicali.
"These athletes push themselves to the extreme, so sometimes it comes out. Let them be real; let it go," Ramsay – well-known for his profanity-laden television shows – said on the live broadcast.
"They're risking their life every time, travelling over 200mph [322km/h], so if the shit hits the fan…" Ramsay added as the microphone was pulled away from the famous chef.
Fans debated online whether this was genuine or a staged protest against the bad language ban.
The crowd at the 02 could be heard on the broadcast booing whenever the FIA was mentioned by the event hosts.
Alpine was next – including Australian Jack Doohan, who made his debut for the team at the last Grand Prix of 2024, enough for him to land a drive to embark on his first full-time season in F1 this year.
To this point, the reveals had been fairly simple and basic, but Aston Martin reverted to the classic James Bond theme – accompanied by musical act Tems – as its 2025 look was wheeled out, the reveals becoming more elaborate.
Mercedes-AMG used an updated 'Every dream needs a team' clip it used to farewell departing Hamilton at the end of last year – with much less of the seven-time world champion, of course.
Christian Horner then appeared on stage – again, to audible boos – as the boss of Red Bull presented a car-chase clip through London before Verstappen and new recruit, New Zealand's Liam Lawson, accompanied its newly liveried car.
Intriguingly, Verstappen and Lawson were the only drivers of all 20 racing in 2025 not to speak on stage, with no interviews conducted during the event.
In contrast, massive cheers went up for Ferrari, with Hamilton and team-mate Charles Leclerc, whose number 16 adorned the traditional scarlet-red design, speaking to an adoring – admittedly local in Brit Hamilton’s case – arena crowd.
As 2024 world constructor's champions, McLaren had the final and biggest reveal – having shown its 2025 MCL39 in camouflage last week at Silverstone – and like Ferrari, tapped into its esteemed history.
Ahead of a musical number by Take That – sans Robbie Williams – Australia's Oscar Piastri and McLaren team-mate Lando Norris were the final drivers to speak on The O2 stage.
"I'm super excited for what we've got in store; last year was a great result for the whole team and both of us as drivers, but we want to take that next step up and fight from the beginning," Piastri said.
The F1 field now heads to the Abu Dhabi test, with the first round of the 2025 season at Albert Park, Melbourne, with the Australian Grand Prix on March 14-16.
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