Audi Australia to expand PHEV line-up to diversify electric portfolio

03/02/2025 05:00 PM

Audi Australia is looking to diversify its powertrain options, aiming for petrol, plug-in hybrid, and full battery electric choices across all the segments it plays.

Speaking to Drive at the launch of the Q6 e-tron, Audi Australia director Jeff Mannering said to expect more plug-in hybrid electric vehicle (PHEV) lines, in some part to insulate against the cooling demand for battery electric vehicles (BEVs).

"I think it's important that we probably see some more plug-in hybrids come from us, I think plug-in hybrids will play a more important part," Mannering said.

"We've got a clear strategy. In the segments you need a BEV, you need a PHEV and you need an ICE car, and that's what we're focusing on because at the end of the day, the consumer decides.

MORE: Audi A3 plug-in hybrid under consideration for Australia, 40 TFSI to return

"If we've got an offering for every consumer, we're actually in a good position."

At present, only the Q5 mid-size SUV and Q8 large SUV model lines feature a plug-in hybrid option, with the former due to be refreshed with a new-generation version expected later this year or next.

Audi's Q5 PHEV sold 351 units last year, trailing the Mazda CX-60 (1481), Volvo XC60 (872), and Porsche Cayenne (490) – and equalling the Lexus NX – in sales of premium plug-in hybrid mid-size SUVs.

However, supply was constrained in the lead up to a new-generation Q5, with supply of the PHEV variants now all sold through.

MORE:2023 Audi Q5 plug-in hybrid price and specs – Due in Australia this year

The Q8 PHEV meanwhile, found just 41 new homes in 2024 – it's first full 12 months on sale in Australia.

However, Mannering said to expect plug-in hybrid options to expand to more model lines going forward, with all shapes and sizes being considered.

"That's the goal [to have PHEV] in the segments, we have all the selection of powertrains," Mannering said.

"Whether we get there or not [is to be seen].

MORE: 2024 Audi Q8 plug-in hybrid confirmed for Australia, price announced

"And you'll probably see in the coming months where we've been successful, and maybe in the not-too-distant future – maybe next year – you'll see another segment that's an important segment that's got the three variants as well.

Internationally, the A3 small car, outgoing A6 and A7, flagship A8, and Q3 and Q7 SUVs are also available with a PHEV option, which would be in the mix to come to Australia based on Mannering's comments.

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