Jeep Australia cutting up to $4000 off as 'loyalty bonus' for existing owners

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Jeep is offering existing owners a ‘loyalty bonus’ on a number of its showrooms models – ranging from $750 to as much as $4000 – until the end of March, 2025.

Customers looking to trade-in another vehicle can also unlock the same bonus towards the purchase of a new or demonstrator Jeep vehicle, but both offers cannot be used in conjunction with one another.

The largest $4000 bonus applies only to buyers of the Jeep Wrangler Overland four-door, while the two other Wrangler grades – Sport S and Rubicon – only receive a $1000 discount.

The next highest bonus is $3000 for buyers of the new electric Jeep Avenger – a city-sized SUV similar in size to the Toyota Yaris Cross and five-door Suzuki Jimny.

The Jeep Grand Cherokee scores customers a $2000 bonus, while the Jeep Compass has a $1000 discount attached.

Finally, the Jeep Gladiator – which will see an updated version in showrooms later in 2025 after price cuts of more than $20,000 in 2024 – brings a $750 bonus as part of the campaign.

Buyers must be able to show vehicle registration documents to prove they own a Jeep to qualify for the bonus, with the brand also extending the ‘loyalty bonus’ offer for immediate family members living at the same address as the registered owner.

The new Jeep offer has been introduced following a slow start to 2025, which saw Jeep's sales in Australia down 49.6 per cent year-on-year in January.

That followed a 2024 sales result down 48.7 per cent compared to 2023, despite significant price cuts and drive-away pricing.

Jeep – which is part of Stellantis, an automotive conglomerate of more than a dozen car brands – also suffered amid global leadership issues in 2024 which saw Stellantis CEO Carlos Tavares step down earlier than planned.

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