Ferrari extends partnership with merchant bank Z Capital Group for two more years
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Ferrari Secures Two-Year Partnership Extension with Z Capital Group
Ferrari's Formula 1 team has officially extended its collaboration with merchant bank Z Capital Group (ZCG) for an additional two years, reinforcing their strategic partnership within the sport.
This marks the second renewal between Ferrari and ZCG, following an initial one-year extension after the firm's debut sponsorship with the Scuderia during the 2023 Formula 1 season. The continued alliance highlights ZCG's commitment to deepening fan engagement and expanding its presence in the ever-growing world of Formula 1.
In the announcement, Ferrari's high-profile signing of seven-time Formula 1 world champion Lewis Hamilton was cited as a testament to the team's relentless 'pursuit of excellence,' a value that aligns with ZCG's vision. The merchant bank also emphasized Formula 1's soaring popularity, referencing last season's record-breaking race attendance and its position as the second-most-watched motorsport in the U.S. as key factors behind its decision to extend the partnership.
Lorenzo Giorgetti, Ferrari's chief racing revenue officer, expressed enthusiasm about extending the partnership with ZCG, highlighting that the firm's dedication to innovation and excellence closely aligns with Scuderia Ferrari HP's core values. He emphasized the strong relationship the two parties have developed and noted that, as Ferrari marks a milestone year, they are eager to continue the successful collaboration into 2025 and beyond.
Ferrari's 2025 F1 challenger is set to hit the track for the first time during preseason testing in Bahrain, scheduled from February 26 to 28, offering fans a glimpse of the team's latest innovations ahead of the new season.
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