Ferrari resurgence is good for F1 (and beats football): record viewership for F1 Mexico GP in Italy
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Carlos Sainz’s win at the 4.304-kilometre Autodromo Hermanos Rodriguez in Mexico City is a triumph for Ferrari and Formula 1, with record viewership for the Mexican Grand Prix. The 2024 Formula 1 championship continues to deliver excitement, keeping viewers glued to their screens. With fierce competition in both the Drivers’ and Constructors’ Championships, TV ratings are soaring, reaching an all-time high since the Hungarian Grand Prix in 2022.
Ferrari significantly boosts TV viewership. In a press release from Sky, the impressive results from the Mexican Grand Prix weekend are celebrated. Not only did the thrilling football match between Inter and Juventus draw an average of 1,937,000 viewers and 2,655,000 unique viewers, with an 11.5% TV share, but the victory of the Prancing Horse performed even better.
While the average viewership figure is slightly lower (1,732,000 overall), unique viewers reached 2,685,000 and a 7.8% TV share, making it the most-watched race since the 2022 Hungarian GP and the best-ever Mexico GP on Sky. It is worth noting, however, that these figures do not include views from events via Sky Go.
Ferrari (and the spectacle) is good for F1
This is a major success for Sky and for Formula 1 itself: after a nightmarish 2023 that dramatically slowed the sport’s development due to Red Bull’s dominance, 2024 opens the door to more competitive and exciting scenarios. This is what fans have always wanted: on-track battles and championships not decided at the first corner.
Judging by the trend of recent GPs, the season finale is likely to build towards a thrilling conclusion. Lando Norris, Max Verstappen, and Charles Leclerc are in contention for the Drivers’ title, while Ferrari is finally back and can aim for the Constructors’ Championship.
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