Ferrari's influx of sponsors continues, but this time Lewis Hamilton is involved
09/30/2024 09:52 AM
Scuderia Ferrari’s success in the Italian Grand Prix at the Monza circuit has generated significant media attention around the Maranello team, which is looking to the future with confidence. Under the leadership of Frederic Vasseur, the team seems to have found the right path, with the group of workers well organized. Team Principal Frederic Vasseur, along with Benedetto Vigna and John Elkann, are always on the lookout for important partnerships to associate with the iconic racing team. In fact, a major new sponsor appears to be on the horizon for Ferrari starting in 2025, when Lewis Hamilton joins.
A very recent announcement from Ferrari confirmed a partnership with Unicredit. The Milan-based banking group will replace Santander, which will leave the team at the end of 2024, along with Carlos Sainz. Earlier in the season, HP also joined Ferrari, with the collaboration made official at the Miami GP.
According to SportBusiness, Ferrari is in advanced talks with Pernod Ricard, a French beverage company. This company recently invested in Lewis Hamilton‘s latest project, Almave, an alcohol-free tequila company.
If the deal goes through, Pernod Ricard, which owns various brands including Absolut, Jameson, and Malibu, would become a Formula 1 sponsor for the first time as a group. Most of its previous sponsorship experience has been in football, but Alexandre Ricard has stated the company is looking to expand beyond football. If Pernod Ricard enters F1 with Ferrari, it would be the team's third beverage sponsor, alongside Peroni Nastro Azzurro 0.0% and Celsius.
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