How Lewis Hamilton may "self-sponsor" at Ferrari

09/28/2024 03:00 PM

When Lewis Hamilton was announced as a Ferrari driver starting with the 2025 Formula 1 championship, there was a lot of interest in the financial side of the deal. It was said to be worth millions of euros, with Ferrari President John Elkann offering the champion a staggering salary, and there were also talks about stock market shares. It was rumored that he would attract engineers and sponsors, but there was an unexpected scenario, born from the British driver’s entrepreneurial mind: as reported by Joe Saward, a rumor surfaced in the Singapore paddock suggesting that Lewis Hamilton might self-sponsor during his career in Ferrari.

To clarify, Scuderia Ferrari is negotiating a significant partnership with Pernod Ricard, a French company specializing in wines and spirits. In August, this group bought Almave, the non-alcoholic tequila brand founded by the seven-time champion. Last month, Lewis Hamilton accepted the sale to improve the distribution of his product worldwide, benefiting from the French company’s experience. So, don’t be surprised if we see this name, or even “Almave,” on Ferrari’s 2025 car. And yes, it will be the sales of Lewis Hamilton’s drink that help fund his racing career.

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