LEGO brings Formula 1 into homes of young and old: kit sales begin
Yesterday at 11:00 AM
Formula 1 and the LEGO Group are ready to bring even more fun and innovation to the sport. On March 1, 2025, the first kits of what promises to be a collaboration full of surprises were officially launched. After the overwhelming enthusiasm from fans for the first products released at the end of last year, the LEGO DUPLO, LEGO City, and LEGO Speed Champions series have been available since yesterday. Additionally, starting May 1, the highly anticipated LEGO F1 Collectibles 2025 will hit the shelves.
As announced in a recent press release, the LEGO Group is ready to immerse fans in the world of Formula 1 through interactive experiences and challenges designed to celebrate the engineering and technical heritage of the sport. The goal is to bring enthusiasts of all ages closer to the innovation and technology that have made Formula 1 unique for 75 years.
During selected races, the brand-new LEGO Fan Zone activations will offer an immersive track-inspired experience, featuring exclusive Make and Take activities, photo opportunities, and a showcase of the entire LEGO collection dedicated to Formula 1. Spectators will also be able to purchase all F1-themed LEGO products, including LEGO Speed Champions, LEGO City, LEGO DUPLO, and LEGO Collectibles models, available in the LEGO Pit Shop.
Click here to buy the Ferrari Lego – Technic!
Even away from the track, the engagement will continue: LEGO stores in the United States, Canada, Europe, the Middle East, Africa, and China will offer racing-inspired play experiences and activities. Additionally, LEGOLAND Discovery Centres and LEGO Discovery Centres worldwide will host building challenges, allowing young fans to explore the complexities of design and competition in Formula 1 as they strive to reach the top step of the podium.
Fans will also be able to enjoy a new LEGO F1 game, available on the official LEGO website and the LEGO Play app, for an even deeper dive into the world of brick-built Formula 1.
Emily Prazer, Chief Commercial Officer of Formula 1, stated: “This exciting collaboration with the LEGO Group continues to grow, bringing the world of Formula 1 beyond the track and directly into fans’ homes. The new activities and experiences will allow enthusiasts to explore the complexities of this sport through play, igniting a passion for racing in builders of all ages.”
Federico Begher, Senior Vice President, New Businesses at the LEGO Group, added: “We are thrilled to kick off an incredibly exciting year for our partnership with Formula 1. We have created a wide range of engaging and creative experiences for fans and families, and we can't wait to start in Australia. Our products are designed to spark curiosity and fuel a love for engineering and speed in builders of all ages.”
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