Official: Tag Heuer replaces Rolex as new 'watch' of F1

01/06/2025 03:29 PM

Tag Heuer and F1: A partnership with a rich tradition
Formula 1 has announced that luxury watch brand TAG Heuer will return as the official timekeeper in 2025, coinciding with the 75th anniversary of the championship and the beginning of a decade-long partnership with luxury goods group LVMH.

Stefano Domenicali commented on this new chapter in the storied relationship between Tag Heuer and F1: "Tag Heuer is a natural partner for F1 due to its excellence and continuous pursuit of innovation," he said. "I look forward to discovering the new milestones we will achieve together as we continue to intertwine our DNAs."

"We have been connected to successful drivers and teams for decades," added Tag Heuer CEO Antoine Pin. "We are honored and privileged to be associated with what determines the winner in F1: time. We are excited to continue being part of this journey."

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