Peroni and Ferrari prepare special area in Milan for Italian GP: schedule and program for tifosi
08/28/2024 11:07 AM
The Monza weekend is getting closer, and there are plenty of activities for fans even off the track. In fact, to celebrate the Italian GP and the partnership with Ferrari, the premium Italian beer brand has set up The House of Peroni Nastro Azzurro 0.0% in Milan.
The format was already proposed during the Imola weekend in May and will be replicated for Monza. The goal is to create a special place to share the passion for F1 and follow the race weekend.
Activities for fans
The House of Peroni Nastro Azzurro 0.0% is a space of over 200 square meters spread over two floors and will offer the excitement of the Italian weekend to those who won’t have the chance to be at the racetrack.
For fans, there will be DJ performances, special guest appearances, and, of course, the opportunity to taste Peroni Nastro Azzurro 0.0%.
There will also be the chance to try a driving simulator and see a replica of the Scuderia Ferrari HP show car.
Participating in the various events is very simple. Once you receive the entrance QR code, you just need to use the Peroni web app to register for the various services for free.
Where the event will take place and opening hours
The House of Peroni Nastro Azzurro 0.0% will be open from August 29 to September 1 in Piazza XXIV Maggio in Milan. Here are the opening hours:
• Thursday: from 4:00 PM to 12:00 AM.
• Friday: from 2:00 PM to 12:00 AM.
• Saturday: from 2:00 PM to 1:00 AM.
• Sunday: from 1:00 PM to 12:00 AM.
These are the words of Viviana Manera, Marketing Director of Birra Peroni, regarding the event.
“Peroni Nastro Azzurro strongly believes in sports values as an expression of a positive way of living.”
“We are very proud of the partnership with Scuderia Ferrari and are happy to celebrate it together with the fans who make this sport so special, on the occasion of an exclusive event like the Monza Grand Prix.”
“After opening The House of Peroni Nastro Azzurro in Bologna last May for the Emilia Romagna Grand Prix, replicating the opening in Milan in such an important square is a source of pride for us.”
“We want to be alongside our consumers to celebrate unique and exciting moments and bring to life Peroni Nastro Azzurro’s philosophy ‘Live Every Moment.'”
Source: f1ingenerale
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