BYD outsells Tesla and Toyota to conquer Singapore in 2024

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Chinese NEV maker BYD has rocketed to the top of Singapore’s car sales chart for 2024, beating out giants like Toyota and electric vehicle juggernaut Tesla.

Driving the news:

  • BYD sold 6,191 vehicles in 2024, up a notable 337.22% from the 1,416 vehicles it sold in 2023, as per data from the data from the Singapore Land Transport Authority. 
  • This allowed BYD to capture 14.39% of the Singapore car market from a total of 43,022 cars sold.
  • Toyota came in second with 5,736 vehicles sold, a 48.72% increase from the 3,857 units it sold in 2023.
  • BMW, in third place, sold 5,042 units, up 49.22% from the 3,379 units it sold in 2023.
  • Mercedes-Benz, which stood in fourth place, sold 4,887 units in 2024, up 26.94% from the 3,850 it sold in 2023.
  • Tesla was Singapore’s fifth best-selling automaker, selling a total of 2,384 vehicles in 2024. This represented a 153.62% sales increase from the 940 vehicles that it was able to sell in the city-state in 2023.

Why it matters:

  • BYD’s models like the Atto 3, Dolphin, and Seal have been key to the automaker’s success in Singapore.
  • BYD’s luxury Denza D9 MPV also hit Singapore last October.
  • Singapore’s car market is notoriously expensive due to its Certificate of Entitlement (COE) system, which inflates vehicle prices significantly.
  • The BYD Seal, for instance, starts at SGD 238,888 (about $176,040) in Singapore, including COE, but in China, the vehicle starts at just around RMB 175,800 (around $24,130), as noted in a CNEV Post report.

Between the lines:

  • The rise of Chinese EV brands in Singapore showcases a shift towards sustainable and affordable mobility options in one of the world’s priciest car markets.
  • Singapore’s car market may be more challenging for BYD this 2025, however, considering the arrival of the new Model Y, which is now being showcased in some Tesla showrooms across China.

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