'Major brand worries': Just how toxic is Elon Musk for Tesla?

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With sales down and electric vehicle rivals catching up, the rightwing politico's brand is driving into a storm

Globally renowned brands would not, ordinarily, want to be associated with Germany's far-right opposition. But Tesla, one of the world's biggest corporate names, does not have a conventional chief executive.

After Elon Musk backed Alternative für Deutschland (AfD) – calling the party Germany's "only hope" – voters are considering an alternative to Tesla. Data released on Thursday showed that registrations of the company's electric cars in Germany fell 76% to 1,429 last month. Overall, electric vehicle registrations rose by 31%.