Starlink Expands in Brazil via John Deere Partnership
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Starlink is expanding in Brazil through John Deere and it is boosting connectivity for rural agriculture.
The agricultural equipment giant rolled out Starlink's satellite broadband service in Brazil and parts of the U.S., targeting underserved regions. Shipments of Starlink equipment began in January 2025, according to Jahmy Hindman, SVP and CTO at John Deere, with sales already topping 2,000 units.
"We're actually seeing sales surpass expectation at this point," said Aaron Wetzel, VP of production and precision ag production systems at John Deere, in an interview with Mobile World Live. He added, "For us to really create the value for them through our technology solutions, we need to bring that connectivity to them."
Wetzel noted that around 20% of the U.S. lacks reliable internet. Meanwhile, 70% of John Deere's North American connectivity relies on AT&T's 4G network.
John Deere integrates SpaceX’s internet service into its agricultural equipment by placing Starlink terminals on the machine’s cabs. The company offers Starlink equipment as an aftermarket product, shipped directly from factories. Starlink service delivers downlink speeds of 50Mb/s to 100Mb/s, uplink speeds of 10Mb/s to 20Mb/s, and latency between 20 and 70 milliseconds.
Starlink’s internet services allow farmers to use John Deere's mobile app. With Starlink and the mobile app, farmers can access live video feeds, sensor data, and real-time data sharing. Internet access also gives farmers access to advanced features like autonomy, remote diagnostics, enhanced self-repair, and machine-to-machine communication.
In August 2024, John Deere announced its partnership with Starlink. It is expected to sell an aftermarket solution of rugged Starlink terminals and cellular modems, enabling them to connect to agricultural machines and farm management systems. John Deere had an early access program for its ruggedized Starlink terminals, which were open to customers in the United States and Brazil.
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