2025 Daytona 500 Facts and Figures

Yesterday at 01:14 PM

DAYTONA 500 Competition/Event Highlights

16,389 Total Green Flag Passes – most ever at DAYTONA
331 Green Flag Passes for the Lead – most ever at DAYTONA
56 Lead changes (most in NextGen Era in D500) — 4th-most in event‘s history
Third straight D500 with 40 or more lead changes (2023-2025)
William Byron is the youngest driver to win multiple DAYTONA 500s, breaking the record held by Jeff Gordon also in the #24 (Younger than Gordon by 4 months – Gordon was 27y, 6mo, 10 days)
Fifth driver to win back-to-back DAYTONA 500s, first since Denny Hamlin (2019-2020).
Hendrick Motorsports wins their 10th Daytona 500 — series-most.
Third driver to win multiple DAYTONA 500s for Hendrick Motorsports (Gordon, Johnson, Byron).
10th consecutive sellout for the DAYTONA 500.
DAYTONA 500 ads on FOX sold out in record time

TV Metrics

Daytona Qualifying

NASCAR Craftsman Truck Series Fresh From Florida 250

NASCAR Xfinity Series United Rentals 300

NASCAR Cup Series DAYTONA 500

Digital Metrics

Digital NDM platform race day:

- Nearly 4 million total visits, a +30% YoY increase, marking it the second-highest race day traffic in the past 10 seasons
- 14.5 million total page views consumed
- 791,000 video views, up +39%

Tracks app:

- Nearly 80,000 visits to the Tracks app this weekend, from 25,000 unique users—marking a +25% increase in Track app usage year-over-year
- 7,400 new downloads of the Tracks app this weekend

New Live leaderboard feature across the site/app:

- Over 1 million total visits, with NASCAR Mobile as the leading LIVE platform
- 2.4M page views

Fantasy:

Over 130K unique Fantasy game players. This is a 30% increase from the start of 2024. This is all due to our increased Fantasy presence with the addition of 36‘ for 36‘ and the Fantasy Hub.
36‘ for 36‘, our new "one-and-done" illumination style free-to-play Fantasy game received over 30k entries to start the season. This is a 33% increase over what we saw last year with a secondary Fantasy game.

Over 340K visits to Scanner Audio on DAYTONA 500 race day and a total of 650K visits to Scanner Audio on NASCAR Mobile throughout Speedweek.

Social Media Metrics

NASCAR‘s Daytona week-long (2/9-2/17) social coverage led to:
- 222M impressions
- 7.4M engagements
- 118M video views
- $6.6M in social value
Race day alone accounted for 65M impressions, up 17% YoY.
The social team shifted strategy, doubling down on social-first content designed to showcase the sport‘s energy, and push creativity. A few examples of the new approach:
- Links to: Anthony Mackie, Ross Chastain & Busch Light, Daytona Flyover
- Content direction was well received by fans. Attached is a snapshot of the fan response.
The influencer content team hosted 11 creators in Daytona, which resulted in 93 pieces of content published, 7.8M impressions, 3.7M video views, and 627K engagements.
NASCAR collaborated with The Rizzler on IG across two posts, leading to 154,241 engagements, 1,549,524M impressions, and 696,344 video views.

30+ Influential Voices created over 300 pieces of content that generated 90MM impressions and over $4M in earned media value.

Roblox — Groundbreaking Collaboration with Driving Empire

NASCAR‘s first-ever video game experience launched alongside the start of the season was a massive success, generating record-breaking engagement.
The DAYTONA 500 event saw 7.3M NASCAR World visits in just two days—eclipsing combined visits over the last year on the platform. Players completed 2.2M races, while the event amassed 139M+ impressions (112M in-game, 28M on Roblox), with 27M+ minutes of engagement time.

Cosm & Xtadium — A Historic First: The Most-Watched Immersive DAYTONA 500

NASCAR and FOX streamed the DAYTONA 500 live in VR on Xtadium for Meta Quest, marking the most successful authenticated (subscription-based) content in Xtadium‘s history.
Additionally, the race was broadcast live at Cosm‘s shared reality venues in Dallas and Los Angeles, making this year‘s DAYTONA 500 the most-watched immersive race ever.

Sports Betting

Launched the first ever sports betting partner integration with DraftKings on FOX leading up to and during the DAYTONA 500.

Acquired more customers during the DAYTONA 500 than all 2024 broadcast integrations combined.

Betting volume on the DAYTONA 500 increased as much as 40% YoY on sportsbook apps.

- - Most popular states by betting volume were New York, North Carolina & Ohio.
Live betting (after green flag) accounted for almost 25% of all bets.
- This is up from 7% YoY.