Chase Elliott brings on Amazon in new NASCAR sponsorship deal
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Amazon has signed with Hendrick Motorsports in a new multi-year agreement
Amazon has stepped into the world of NASCAR. In 2025, the Amazon Prime streaming service will host five NASCAR Cup Series races exclusively. That includes practice and qualifying coverage.
On Tuesday, NASCAR announced the Amazon coverage will begin on May 25, 2025 with the famed Coca-Cola 600 at Charlotte Motor Speedway.
Leading into that NASCAR broadcast coverage, the team will serve as the primary sponsor for Chase Elliott and the No. 9 team. The new paint scheme will make its debut at Talladega Superspeedway on April 27.
Amazon will sponsor Hendrick Motorsports through 2027. It features three primary sponsorship agreements per season as well as a season-long associate sponsorship.
View the Chase Elliott Amazon Paint scheme below.
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Amazon comments
"We're thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025," said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video stated via the team release.
"It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can't wait to see the No. 9 Prime Video team in action as we approach our streaming debut."
Rick Hendrick comments
"Welcoming Prime Video to our team is a proud moment," said Rick Hendrick, owner of Hendrick Motorsports.
"They've committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans. Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years."
Chase Elliott comments
"It's great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team," Elliott said.
"They're leaders in entertainment and technology, and I think that's a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I'm happy to be a part of the effort and have their support."
Chase Elliott
Amazon Paint Scheme Schedule
The paint scheme will be used in the following events for 2025:
April 27
Talladega Superspeedway
May 11
Kansas Speedway
May 18
North Wilkesboro Speedway
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Chase Elliott
Amazon Paint Scheme
2025 NASCAR Cup Series
Links
Chase Elliott | Hendrick Motorsports | Amazon Prime | NASCAR
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