Chase Elliott leads 2024 NASCAR merchandise sales
Today at 01:31 AM
The Earnhardts remained a force in NASCAR merchandising in 2024, with Dale Earnhardt Sr. and Dale Earnhardt Jr. both remaining in the top 10 of driver sales. The father-son duo represent the most storied family of drivers in a sport filled with multi-generational stories, and they‘ve remained among NASCAR‘s most popular athletes even after Dale Sr.‘s death in 2001 and Dale Jr.‘s retirement in 2017. When factoring in merchandise sales online and at track, and including both current and former drivers along with the NASCAR brand, Dale Sr. came in at No. 9 in 2024 while Dale Jr. came in at No. 11, according to data provided to SBJ by NASCAR. The NASCAR brand came in at No. 2 on the list, so excluding that, both Earnhardts would be in the top 10.
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Elsewhere on the 2024 list, NASCAR‘s most popular driver Chase Elliott came in at No. 1, while Kyle Larson, Elliott‘s teammate at Hendrick Motorsports, came in at No. 3, following the NASCAR brand.
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Trackhouse Racing‘s Ross Chastain, who is aligned with Anheuser-Busch, came in at No. 4, while 2024 champion Joey Logano came in at No. 7. 23XI Racing‘s two drivers, Tyler Reddick and Bubba Wallace, came in at Nos 14 and 15 respectively, while 23XI team co-owner and Joe Gibbs Racing driver Denny Hamlin was No. 12.
