Choice Hotels expands sponsorship with Trackhouse Racing
Today at 10:12 AM
Choice Privileges, the award-winning rewards program of Choice Hotels International is expanding its sponsorship of Trackhouse Racing for a second year, giving members insider access to the 2025 NASCAR Cup Series season. Building on the success of the program last year, Choice Privileges will expand its lineup of sponsored Trackhouse Racing drivers to include Ross Chastain, driver of No.1 Chevrolet, in addition to Daniel Suárez, driver of No. 99 Chevrolet.
Choice Privileges members can use their points to bid on once-in-a-lifetime race day experiences that will convert anyone into a racing fan. They’ll get a firsthand look at what it’s like to be part of the Trackhouse team, starting with an exclusive tour of the team transporter and pit road and a meet-and-greet with the drivers. After watching the final car adjustments in the team garages, members can watch part of the race in the pit box, sitting with the crew chief as they guide the drivers. They’ll also get to enjoy a meal prepared by the team’s traveling chef alongside crew members.
In 2024, the Trackhouse Racing experiences deepened customer engagement with Choice Privileges. Customers redeemed millions of points to bid on VIP experiences during the 2024 NASCAR Cup Series season, with nearly 90% using points earned through stays at Choice-branded hotels or through the Choice Privileges® Mastercard® and Choice Privileges® Select Mastercard®. Of all participants, nearly 80% were Choice Hotels Elite members. Members can earn Elite status for as few as 10 nights a year.
“As experiences increasingly become a key driver of people’s travel plans, we are committed to enhancing offerings available through Choice Privileges to give our customers unforgettable memories,” said Nandika Suri, Vice President, Loyalty, Co-brand Credit Card and Partnerships at Choice Hotels International. “There’s little that compares to the adrenaline rush of the pit road and the chance to meet the drivers and pit crew, which is why the Trackhouse Racing offer was so popular with customers. We’re thrilled to extend this sponsorship, which perfectly aligns with many of our members’ interests.”
As a season-long sponsor, Choice Privileges experiences will be available at all 38 NASCAR Cup Series races this year. Additionally, the Choice Privileges brand will take center stage as the primary paint scheme on Trackhouse Racing cars, with branded fire suits and team apparel featured at select races, including:
- Sunday, March 30 – Martinsville, Va. (race includes Ross Chastain)
- Sunday, May 11 – Kansas City, Kan. (race includes Daniel Suárez)
- Sunday, September 7 – St. Louis, Mo. (race includes Daniel Suárez)
- Sunday, October 5 – Charlotte, N.C. (race includes Daniel Suárez)
“We couldn’t be more excited to partner with Choice Privileges and to tap into its fast-growing member base,” said Justin Marks, Founder and Owner of Trackhouse Racing. “We look forward to welcoming Choice Privileges members to the tracks for what will no doubt be an exciting NASCAR Cup season.”
— Choice Hotels —
