JTG Daugherty Racing rebrands as Hyak Motorsports
Today at 07:27 PM
NASCAR Cup Series team JTG Daugherty Racing, which fields the No.47 Chevrolet Camaro driven by Ricky Stenhouse Jr, has rebranded as Hyak Motorsports. Gordon Smith, who became the principal owner at the end of the 2023 season, will be at the helm, joined by co-owners joined by co-owners Brad Daugherty, Mark Hughes and Ernie Cope.
“Becoming the owner of Hyak Motorsports brings an exciting opportunity," said Gordon Smith, team owner/CEO. “I look forward to building on the team's accomplishments, investing in its future, and driving toward new successes in partnership with our fans, sponsors, and team members.”
The word ‘Hyak’ means ‘fast’ in Chinook Jargon, a pidgin trade language of the Pacific Northwest that incorporated terms from Chinook, Chehalis, and other local languages. According to the team, the ownership group plans to introduce additional resources and updated strategies to move the program forward.
"I'm really excited about 2025 as our company continues to evolve," said Daugherty. "Our goal is to compete and win races at the highest level of NASCAR. The name change signifies that commitment and desire to be our very best."
Cope reiterated that the fundamental pieces of the team will remain unchanged. "2025 will begin a new era for this company,” he said. “We're still committed to being a winning team with Ricky and the entire No. 47 crew. This is just the next step in elevating the team to another level."
The coming season will be the team’s third under its current management. It has earned wins in each of the last two years, including Stenhouse’s victory in the 2023 Daytona 500.
"This rebrand is exciting for the team and myself," said Stenhouse. "I'm excited for everyone to see the rebrand this offseason and in 2025. The team has won the most iconic of races with the Daytona 500 so this is just a continuation of building its legacy."
