Liberty University reduces NASCAR sponsorship

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Hendrick Motorsports announces new sponsorship deal for William Byron with Liberty University

In 2021, Liberty University signed a five-year deal with Hendrick Motorsports. The deal saw them as the primary sponsor for William Byron in 12 races per season.

For 2025, a new deal is in place for the No. 24 NASCAR Cup Series team. Liberty University will be the primary sponsor of Byron for just 6 races.

The partnership will debut in the new season via The Clash at Bowman Gray Stadium. The return to the 1/4-mile bullring has already sold out.

Liberty has been a sponsor of William Byron’s since 2014.

NASCAR Sponsorship: What does it cost for just one race?

Liberty University
2025 NASCAR Schedule

Liberty University will be the primary sponsor for the No. 24 at the following races:

February 2
Bowman Gray Stadium

February 16
Daytona International Speedway

March 30
Martinsville Speedway

July 27
Indianapolis Motor Speedway

August 16
Richmond Raceway

August 23
Daytona International Speedway

Rick Hendrick says Jeff Gordon will take over Hendrick Motorsports

Links

Liberty University | Hendrick Motorsports | William Byron | NASCAR

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