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    NASCAR changes name of Drive for Diversity Program

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    NASCAR has changed the name of its Drive for Diversity program to the Driver Development program, a move that was made over the offseason but has largely gone unnoticed. Last year, NASCAR celebrated the 20th anniversary of the program, which has endeavored since 2004 to elevate drivers and pit crew members from diverse backgrounds. The initiative has seen its share of success, as there‘s now a graduate from the project in every national series of the sport. The program was created under then-COO George Pyne and CEO Brian France.

    …

    Rev Racing, the team that NASCAR has worked with on the Drive for Diversity program since 2004, now says on its website that it is the "competition arm of the NASCAR Driver Development Program and serves as the NASCAR-supported racing team charged with developing drivers and pit crew members." NASCAR still has a section of its website about its diversity efforts, and the Drive for Diversity name remained there as of Tuesday night. Some drivers involved with the program now have Driver Development Program in their social media biographies

    — Sports Business Journal —

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