NASCAR hires former Stewart-Haas Racing executive Jess Smith
Today at 03:25 AM
With Stewart-Haas Racing shutting down as a team after this weekend, NASCAR has hired outgoing SHR executive and well-known sports business thought leader Jess Smith as its managing director of brand content. Smith, who has over 30,000 social media followers who look to her for opinions on the state of digital media and branding in sports, has prior stops at the Rangers, Yankees and Under Armour, among others. Smith also runs her own website, SocialnSport.com. She will now join the sanctioning body of the sport in Charlotte and report to Chief Brand Officer Tim Clark. She will oversee social media for the sanctioning body and all of its owned tracks.
