Prime Video to sponsor Kyle Larson for Indianapolis 500 and Coca-Cola 600, greenlights upcoming film
Yesterday at 02:03 PM
Amazon‘s Prime Video will serve as presenting sponsor of Kyle Larson‘s May 25 attempt to complete two of auto racing‘s crown jewel events in a single day and will produce a feature-length documentary chronicling his two-year journey to pull off the feat.
For the second straight year, Larson will attempt to take on 1,100 miles of racing — dubbed the #Hendrick1100 presented by Prime Video — starting with the 109th Running of the Indianapolis 500 at Indianapolis Motor Speedway and concluding with NASCAR‘s longest event, the Coca-Cola 600 at Charlotte Motor Speedway. The Memorial Day weekend effort will feature Prime Video branding on both of Larson‘s race cars: the No. 17 HendrickCars.com Chevrolet fielded by the Arrow McLaren IndyCar Team and the No. 5 HendrickCars.com Chevrolet stock car of Hendrick Motorsports.
In addition to its sponsorship, Prime Video has greenlit a feature-length documentary chronicling Larson‘s quest to complete the two marquee races on the same day. Filming for the untitled project began in October 2023 and will encompass the driver‘s pursuits in both 2024 and 2025. Slated to launch next year on Prime Video, the documentary is being directed by Emmy and Peabody Award-winning filmmaker Cynthia Hill. It is produced by Hill‘s Markay Media, Imagine Documentaries and Hendrick Motorsports, in association with NASCAR Studios and Penske Entertainment.
"Kyle‘s double attempt is one of the most exciting storylines in all of sports, and we‘re thrilled to be part of it," said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. "As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video — and capturing it in a documentary film — is a truly unique opportunity. We‘re looking forward to sponsoring Kyle‘s effort and taking fans inside the intensity and emotion that go with it."
Prime Video, which recently joined Hendrick Motorsports as a sponsor of Chase Elliott‘s No. 9 team, is expanding its presence ahead of becoming NASCAR‘s first fully direct-to-consumer media partner. The platform will exclusively stream five NASCAR Cup Series races in 2025, kicking off with the Coca-Cola 600, and will provide practice and qualifying coverage for most of the season‘s first half.
"We‘re proud to grow our relationship with Prime Video," said Rick Hendrick, the owner of Hendrick Motorsports who will again co-own Larson‘s Indianapolis 500 entry with Arrow McLaren. "They‘ve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. We‘re excited to welcome Prime Video to the effort, showcase their brand on such a big stage and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him — his preparation, his mindset and what it takes to pursue such a daunting challenge."
Larson, 32, earned Indianapolis 500 Rookie of the Year honors in 2024 after an impressive debut that included a record-setting qualifying performance. The 2021 NASCAR Cup Series champion became just the fifth driver to attempt the Indianapolis-Charlotte double and will be only the third to try it more than once, joining Tony Stewart and Robby Gordon. Last season, he led the Cup Series with six points-paying race wins and currently ranks second in the 2025 points standings.
"Last year gave us a great foundation, and now we get to build on it," Larson said. "I‘m excited to come back stronger in 2025 and give it everything we‘ve got to finish all 1,100 miles. Having Prime Video on board — especially with them streaming the 600 and documenting my whole experience — is pretty special. May is going to be a crazy month, and I‘m ready to get after it."
On Wednesday at 10 a.m. ET, fans will get a first look at the 2025 liveries for Larson‘s Nos. 5 and 17 race cars, exclusively at HendrickCars.com. The No. 17 Chevrolet will hit the track for the first time during the April 23-24 Indianapolis 500 open test.
— Hendrick Motorsports —
