Steve Phelps still optimistic about adding manufacturer to NASCAR

NASCAR President Steve Phelps said there‘s legitimate reason for optimism in adding a fourth carmaker to the sport.

"We are having robust discussions with a number of [original equipment] partners that someday, if I had to guess and were a betting man, something is going to hit. I just don‘t know with whom or the timing of that," Phelps said. "I know that‘s an answer I‘ve given repeatedly over the last five years, but they‘re facts. There‘s no BS in the comment I just made."

Asked what‘s been the toughest part in closing the deal with a fourth, Phelps said it‘s been multifaceted, but pointed out that some carmakers don‘t make V-8 engines, which NASCAR uses, and that the investment is massive. Entering NASCAR would likely require a nine-figure commitment, industry executives have estimated.

Sports Business Journal

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