Maserati Shows Off What Its Custom Program Can Do With One-Off MC20

03/26/2025 11:30 AM

Nowadays, one of the major sources of revenue for high-end car brands is in customization programs. Aston Martin, Rolls-Royce, Bentley, Ferrari and others all have special programs that let you create versions of their cars that are far more unusual, or even one-of-a-kind. While it can have some unintended consequences, such as vehicles that might not be especially tasteful, there's no question that extra-charge customizing can bring in lots of money. So naturally, Maserati is getting in on the game, and its kicking off its bespoke program called Officine Fuoriserie, with one wild one-off: the MC20 Cielo Less is More.