Lamborghini sets new Australian record as Ferrari, McLaren and Porsche post higher 2024 sales
01/08/2025 06:00 PM
The 'cost-of-living crisis' didn't stop some of the most expensive cars on sale in Australia finding more buyers in 2024.
Italian sports car maker Lamborghini posted an all-time Australian sales record in 2024 – despite a declining market and lower consumer spending – while Ferrari, Lamborghini and Rolls-Royce posted higher annual sales.
Australians bought 273 Lamborghinis in 2024 – up from 241 – the best annual result for the brand in its history in Australia, on the back of record global sales in the lead up to 2025.
To put that into perspective, Lamborghini's sales in this country a decade ago saw it sell only 27 cars (2014).
The exotic car maker saw its entire production allocation of its Urus SUV for Australia sold out – equating to 108 sales – in 2024, with its total sales exceeding 200 vehicles for the second consecutive year.
MORE: Australian new-car sales in 2024 – annual record barely broken despite drop in demand
Its next local launch will be the plug-in hybrid V8 Temerario not due until the second half of 2026, with order books opening last September.
While Lamborghini outsold arch-rival Ferrari, the Maranello brand's 14.1 per cent year-on-year gain saw it post higher growth with 246 new Ferraris sold in Australia in 2024, up from 215 the previous year.
Ferrari looks set for a strong 2025, too, with the SF90 XX Spider as well as the 12Cilindri coupe and spider due in Australian showrooms in the first half of the year.
The Ferrari F80 hypercar may also arrive before the end of the year, but local buyers may have to wait until 2026 to park one in their garage.
MORE: Toyota sets annual sales record in Australia – VFACTS 2024
Both brands outperformed the total new car market, which saw only 0.3 per cent growth in 2024 despite a record year from sales leader Toyota and an influx of cheaper models from Chinese brands.
Sales of popular models declined, including the Ford Ranger and Toyota HiLux dual-cab utes.
The relatively affordable Ford Mustang sports car had its worst full-year result since it went on sale in 2015, down 0.7 per cent with only 1465 sales.
Yet high-end sports cars – for the most part – bucked the downward trend.
In addition to Ferrari and Lamborghini, McLaren also posted a double-digit growth of 11.8 per cent over the past 12 months with 95 cars sold, 10 more than it managed in 2023.
MORE: Chevrolet overtakes Ram in Australia amid record US pick-up sales – VFACTS 2024
The Chevrolet Corvette – priced between $182,000 and $336,00 before on-roads in Australia – saw a 30.5 per cent gain with the addition of the Corvette E-Ray and Z06 to the local offering in 2024.
Porsche saw an increase of 16.1 per cent as a brand, but notably sales of its 911 sports car jumped 40.3 per cent, while the Boxster and Cayman sports car twins saw gains of 121 per cent and 58 per cent respectively.
Electric versions of the Boxster and Cayman are set to be unveiled this year, while a hybrid version of the 911 sports car is due in Australia as part of a 992 model-wide update due in the second half of 2025.
The only Porsche models not to record sales increases in 2024 were the Panamera and the battery-electric Taycan, which will also see updated models in Australia the first three months of this year.
MORE: Mercedes-Benz sales hit 12-year low in Australia amid luxury-car slowdown – VFACTS 2024
Aston Martin, too, saw a minor sales decline of 1.9 per cent – although its coupe and convertible models posted an 11.0 per cent rise and will be bolstered by the new Vanquish due early in 2025.
Maserati and Bentley were luxury brand outliers, with falls of 40.9 and 20.1 per cent respectively – but sales of coupe and convertible models for both brands increased for Maserati.
Even Rolls-Royce posted a 10.2 per cent increase in sales in Australia for 2024, its growth achieved completely by coupe and convertible models.
While Audi (-19.5 per cent) and Mercedes-Benz (-17.8 per cent) sales were down, BMW’s result was up (+0.6 per cent).
Jaguar, which stopped production of new vehicles in 2024 as part of a repositioning of the brand as an upscale rival to high-end marques such as Bentley, posted one of the highest growth rates at 27.9 per cent.
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