Ferrari celebrates Gladiator 2 with a special collaboration involving drivers and film actors
11/11/2024 09:27 AM
At my signal… start your engines: Scuderia Ferrari has announced a special collaboration with Paramount Pictures to launch Gladiator 2.
The long-awaited sequel to the 2000 film starring Russell Crowe will arrive in Italian cinemas on November 14. The initiative aims to pay homage "to a story of ambition and resilience – values very close to Scuderia Ferrari HP," as stated on the team's website.
On this occasion, Ferrari drivers Charles Leclerc and Carlos Sainz will attend the world premiere of Gladiator 2 in London. The two will wear tailored tuxedos designed by Ferrari's Creative Director, Rocco Iannone. This represents the sporty side of the collaboration for the film's launch.
This will allow fans to experience the excitement created by the synergy between storytelling and the continuous pursuit of excellence shared by Paramount Pictures and Scuderia Ferrari HP.
"We are thrilled to celebrate Gladiator 2 together with Paramount Pictures, a benchmark in cinema, just as Scuderia Ferrari HP is in racing. Together, we will bring our fans into a new dimension of entertainment that highlights our shared legacy of innovation and excellence," said Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer.
Gladiator 2 also at the Las Vegas GP
To strengthen the value of the initiative, the film's actors Paul Mescal, Connie Nielsen, and Fred Hechinger will be present in the Las Vegas paddock. The cast will wear a "collection look and custom outfits by Ferrari; this will bring Ferrari Lifestyle to center stage, blending the allure of cinema with motorsport in a unique combination."
Marc Weinstock, President of Worldwide Marketing and Distribution at Paramount Pictures, stated: "Gladiator 2 will offer audiences an extraordinary visual experience." Given the importance of the event, the studios could only "collaborate with Scuderia Ferrari HP, the most iconic, adrenaline-fueled, and thrilling sports team in the world."
It is not yet clear if Scuderia Ferrari will bring a themed livery to Las Vegas to celebrate the new collaboration.
Source: f1ingenerale
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