Formula 1 and LVMH unite in a new luxury partnership
10/02/2024 04:33 PM
The highly anticipated partnership between Formula 1 and LVMH is now official, with the two joining forces to bring new collaborations between luxury brands and F1. The partnership, set to last ten years, will make the high-fashion multinational a Global Partner of Formula 1 starting in 2025. As part of the agreement, several LVMH-owned brands, such as Tag Heuer and Louis Vuitton, will be involved in the partnership.
The agreement between Formula 1, the top motorsport series, and LVMH, the global leader in luxury, will launch at the beginning of next season, "during a time of great popularity and cultural relevance for Formula 1." The collaboration aims to combine the values of creativity and excellence of the LVMH Group with the unparalleled innovation and performance of Formula 1.
According to the official statement released on the F1 website, LVMH will be involved in the sport with limited-edition products, among other things. Formula 1 also noted that this collaboration has been active since the early days of the top series. With this new partnership, both parties "are excited to write new chapters of this story." Further details will be announced at the beginning of 2025.
Stefano Domenicali, CEO of Formula 1
"Our sport is based on the relentless pursuit of excellence, a value that is also at the core of LVMH, so I am delighted to announce that this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and increasingly diverse audiences, the strength and breadth of LVMH make it the perfect partner to work with to continuously enhance the experience of our fans and the heritage of our incredible sport."
"This is a historic partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bringing this project to life."
Bernard Arnault, CEO of LVMH
"People, the pursuit of excellence, and a passion for innovation are at the heart of both our Maisons and Formula 1. In motorsport, as in fashion, watchmaking, or wines and spirits, every detail counts on the road to success. Whether in our workshops or on racetracks around the world, it is this relentless drive to push boundaries that inspires our vision, and this is the meaning we want to give to this great and unique partnership between Formula 1 and our Group."
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